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Nanotechnology: Will Premium Implants Resonate with Patients?
Dr. K asks:
I’m wondering what others think of the recent trend by dental manufacturers to incorporate nanotechnology into their dental implant surface designs? Examples include: 3i’s Nanotite, Straumann’s SLActive, and Astra Tech’s Osseospeed.
Clinical studies seem to indicate that the use of nanotechnology for surface treatments will cut healing time in half and improve osseointegration. Of course, I’m interested in others thoughts regarding the clinicial data surrounding these new surface treatments, but I’m also wondering whether the benefits of these new surface treatments will be clear enough to patients? Will patients understand the concept of “premium implants”?
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These are not examples of Premium implants these are examples of real implants vs posers. Patients don’t need to understand the difference we need to understand and prescribe what is truly the correct product for the application we are applying it to. The difference in cost is minimal in the scheme of a comprehensive treatment plan.
What is a “real implant”? What is a “poser”?
Is there a “false implant”?, a counterfeut. Are “premium” implants the only real implants and the rest counterfeits? In the pharmaceutical world, there are branded medicines and there are generics and both are real and legitimate. Should there be a similar logic applied in implants? Just thinking.
At this point all major brands of implants integrate when allowed to do so before loading. All new surface modifications are an effort to increase success rates of immediate load cases. Immediate load cases should have higher fees due to increased chair time, greater clinician skill,etc. This increased fee will easily cover the higher overhead.