Dr. W asks:
I have recently been bombarded with marketing from various sources, including the ADA, about the BrushTest from OralCDx. In addition, I have started to see marketing for this Brush test on buses throughout the New York City area. I vaguely remember seeing similar advertisements for this test over five years ago. I’m wondering if the test from OralCDx has undergone any changes or is the BrushTest similar to what OralCDx was marketing years ago?
From what I can recall, there was scant evidence that the test actually was useful. Have there been any new studies to support the claims for the BrushTest from OralCDx? I find it strange that a test which supposedly can prevent cancer needs to be marketed so heavily. If it works and is useful you wouldn’t need to advertise it. For instance, you don’t see similar advertisements for other cancer preventing tests, like colonoscopy or pap smears, because those tests are actually proven to be effective and beneficial. So, does anybody actually use the OralCDx test in their practice? What are you thoughts? Thanks.
According to OralCDx:
“The OralCDx BrushTest is an easy, painless and definitive way for dentists to test the common small white and red oral spots that most people have in their mouth at one time or another. The BrushTest is used to determine if a common oral spot contains abnormal cells (known as dysplasia) that, if left alone for several years, may develop into oral cancer. The test is in use by over 30,000 U.S. dentists.”